Roofing
TruthA 5-minute hail inspection isn't one
A hail inspection that takes 5 minutes isn't an inspection. We walk every slope, every pipe boot, every valley. If it's fine, we tell you it's fine.
#roofing #haildamage #sanantonio
ExampleThe content coach for the owner who runs the crew
Dirt
Famous
It texts you every morning. You text back a photo. Your post is done in 30 seconds, in your voice.
Every morning it hands you one thing to say, written the way you actually talk. Text it a photo from the job and it texts back the post. Say go and it's on your page. It keeps your streak, answers your Google reviews, and keeps a ledger of which posts turned into phone calls.
Text a photo, get the post
The whole thing happens in your messages
No app to open on the tailgate. The 7am text has the angle. A photo from the job comes back as the post. GO puts it on the page.
Dirt Famous7:00 AM
Day 12 (Before / After). Angle: Church lot, Saturday, done before the Sunday service. Reply GO for the full post, or text me a jobsite photo.
Stone Oak lot, two days
Stone Oak. Retail lot, two days. Monday it was three potholes and a tenant who stopped paying. Wednesday it was this. Potholes are a base problem showing up late.
#beforeandafter #parkinglot #sanantonio
GO
Queued for your Facebook Page. Posts within 15 minutes. Mark it in the app or let the ring catch it.
Three things nobody else does
Not a scheduler with an AI box
The coach loop
A 30-day plan built for your trade and season, one angle each morning, a nudge at 7am, a streak ring that notices when you stop. Daily becomes the easy option.
Photo by text
Point the phone at the work, hit send. The post comes back written from what's in the photo, in your words, with your city and your hashtags. No upload screen.
The lead ledger
Every call gets logged in ten seconds, by you or whoever answers the office phone. The Today card says what the month brought in: calls from social, dollars quoted, dollars won.
What a morning looks like
Today's post, every day
The Today card, with example data for a paving crew in San Antonio. Yours has your trade and your words.
Day 1Before / AfterExample
Today's post
The lot that lost a tenant to potholes, Stone Oak, two days
Stone Oak. Retail lot, two days. Monday it was three potholes and a tenant who stopped paying. Wednesday it was this. Potholes are a base problem showing up late.
Example
CopyPost nowSchedule for 7am
The coach
6-day streakBefore/afters get the most saves. Shoot one this weekNo calls logged in 8 days. Log the next one
Streaks, nudges, seasonal angles for your region, and a 7am text or email with the angle and the draft so you never open a blank caption box again.
This month
What it brought in
7 calls from social of 12 logged, $41,300 quoted, $18,800 won.
Example numbers. Yours come from the ledger.
The month
A mix that works, not a wall of tips
Two before/afters a week with city, project type and timeline. One customer review shared. One short video with a three-line hook and a shot list. An eight-post series on why the quote is what it is, written from the things you say. Seasonal angles for your trade and your part of the country. Never two of the same in a row.
Day 1 · Before / After: The lot that lost a tenant to potholes, Stone Oak, two days
Day 2 · Pricing Truth: Why the cheapest paving quote is usually the most expensive one
Day 3 · Seasonal: Last sealcoat window before the first front
Day 4 · Review Share: The customer who checked our depth with a tape measure, and what she wrote after
Day 5 · Before / After: Church lot, Saturday, done before the Sunday service
Day 6 · Video: Walk the lot with us: what alligator cracking looks like up close
Day 7 · Pricing Truth: What a lowball bid skips: base, depth, compaction. Pick one
Every trade, same rule
Sounds like you, not an agency
Roofers talk about pipe boots. Fence guys talk about clay soil. Plumbers talk about the shutoff valve. Generic posts get scrolled past. These don't.
Fencing
MythTreated pine posts last 20 years
"Treated pine posts last 20 years." Not set in bare dirt in clay soil they don't. Concrete footing, gravel base, or you're calling us back in six.
#fence #cedarfence #sanantonio
ExamplePlumbing
TipFind the shutoff before 2am
Water heater over 10 years old? Find the shutoff valve today, not at 2am when it lets go. Turn it a quarter turn so you know it still moves.
#plumber #waterheater #sanantoniotx
ExampleHVAC
SeasonalFirst 100-degree day
First 100 degree day and the phones don't stop. Everyone who skipped the spring tune-up calls at once. Book the fall one now while we can actually show up same day.
#hvac #actuneup #sanantonio
ExampleLandscaping
CrewRain delay, blade day
Rain delay. Crew's in the shop sharpening every blade we own. Dull blades tear grass, torn grass browns. Small stuff. It's all small stuff.
#lawncare #landscaping #sanantonio
ExampleConcrete
QuestionControl joints or just cracks?
Does your driveway have control joints or just cracks? One of those was planned. If you're not sure, send a photo and we'll tell you which.
#concrete #driveway #sanantoniotx
ExampleFair question
Why not just ChatGPT or Jobber?
We text you first
ChatGPT waits for you to remember. Dirt Famous texts you at 7am with the angle, so posting is a reply, not a chore.
We remember your voice
Your words, your city, the things you never say. No re-pasting a prompt every morning.
Review requests in one text
Text DONE and the customer's name. The ask comes back ready to forward, with your Google link in it.
Built by a contractor
Made by a paving owner who needed it on the tailgate, not by a software suite that added a marketing tab.
Straight comparison
Where $49 goes that $20 doesn't
A chatbot can write a caption. A field-service suite can post one. Neither one wakes you up with the angle, takes the photo off your phone by text, or tells you what the month brought in. Facts as of October 2026 from public pricing and feature pages.
Swipe sideways to see the other columns.
| What you get | Dirt Famous | Agency or freelancer | ChatGPT | Jobber Marketing Suite | AI content mills |
|---|---|---|---|---|---|
| Price | $49/mo (first month $29), $99/mo Crew, $199/mo Done For You | $300 to $2,500+/mo | $20/mo (Plus) | $128 to $148/mo with Jobber Core | $38 to $55/mo |
| Knows your voice, including what you never say | Voice profile, enforced on every post | If they get to know you | Only if you re-paste your prompt | Brand settings | Scrapes your website |
| Plans the month for your trade and season | 30 days, mix built in: before/afters, reviews, pricing truth, video | Yes, monthly calendar | Ask it each time | Drafts from your jobs | Generic calendar |
| 7am nudge, streak, idea bank | Text and email, every day | They chase you for photos | No | Dashboard to-do list | No |
| Text a jobsite photo, get the post back | Yes, from your phone's messages | Sometimes, by text or email | Upload in the app, copy it out | Upload in the app | Upload in the app |
| Posts to Facebook and Instagram | Post now or schedule for 7am | Yes | No | Yes | Most |
| Google reviews answered, weekly Google post | Yes, in your voice | Often | Paste and copy | Yes | Rarely |
| A person checks every post before it goes out | Done For You plan | Yes | No | No | No |
| Knows which posts turned into calls | Lead ledger, office-phone form | Rarely | No | Jobber-only attribution | No |
Agency range is published 2026 pricing for social media management (beginner freelancer to boutique agency). "AI content mills" means the contractor-specific caption subscriptions in the $38 to $55 range that generate posts from your website. If you already run your jobs in Jobber, its suite is a fair option; Dirt Famous is for the crews that run on a phone and a spreadsheet.
The page that looks alive gets the call
One post a day keeps your page alive, keeps you in the feed, and keeps your name first when the neighbor's driveway cracks.
Dirt Famous plans the month, writes the posts, puts them up, and counts the calls. You take the photos.
$49 is a tenth of a beginner freelancer and a third of a field-service marketing suite. It is the only line in the budget that can show you the jobs it brought in.
Every month
$49 /mo
Cancel in two clicks.
- 30-day plan, posts in your voice, streak ring
- Lead ledger and review replies in your voice
- 7am text and email with the angle
- Text a photo, get the post
- Post now or schedule to Facebook and Instagram
- Weekly Google post, fresh plan every month
Crew
$99 /mo
- Everything in Every month
- Three workspaces, three voices
- Three Pages, three ledgers, one login
- Coming soon
Done For You
$199 /mo
- Everything in Crew
- A person reads and approves every post before it goes out
- Monthly strategy call
- Priority support
Straight answers
Questions crews ask
What does a coach do that a caption generator doesn't?
A generator dumps 30 posts on you and leaves. The coach plans the month around your trade and season, hands you one angle each morning, writes it when you tap, keeps score, and tells you which posts turned into phone calls. Every day already has a plan, so daily is the easy option.
How does the photo thing work?
Add your mobile number under Voice and tick the box. At 7am you get a text with today's angle. Text back GO and the full post comes back. Or text a photo from the job and the post comes back written from what's in the photo, in your voice. Then Post now puts it on your Page.
Will it sound like a robot?
It sounds like the owner wrote it after a long day. First person, short sentences, real materials and real numbers. You tell it the things you actually say and the things you never say, and it listens. No emojis, no "Did you know", no "we're thrilled to announce".
What is the lead ledger?
A ten-second form for every call that comes in: where they heard about you, what they wanted, what you quoted, won or lost. Bookmark the office-phone link and whoever answers logs it, no account needed. The Today card then tells you what the month brought in.
Does it post for me?
Yes, on the Every month and Crew plans. Connect your Facebook Page and Instagram once, then any written post has Post now and Schedule for 7am. Instagram needs a photo, so it uses the one you texted or a square brand card with your hook on it. Google Business Profile gets a weekly post and your review replies.
What does it cost?
$49 a month, and the first month is $29. That's the 7am text and email, text-a-photo, direct publishing, review asks, and a fresh plan every month. Crew is $99/mo for three businesses. Done For You is $199/mo: a person reads and approves every post before it goes out, plus a monthly strategy call. Cancel in two clicks.
I already use CompanyCam or Jobber. Do I have to change anything?
No. Connect CompanyCam and every new project's photos land in your idea bank, ready to become a before/after. Connect Jobber and every closed job becomes an idea plus a review ask you can forward from your phone. No Jobber? Export your past jobs as a CSV and import them for review asks.
What does Done For You add?
Everything in Crew, plus a real review step: nothing publishes from the app until someone on our side has read it, fixed anything off-voice, and approved it. You also get a monthly strategy call and priority support. You still take the photos.
Is there an account to set up?
Your email is your account. Type it in, click the link we send, you're in. Try it free: one plan and three written posts, no card.